Sunday 24 March 2013

Product Research: Kanye West - Runaway (Full-length Film)

I have recently developed a third eye, which is to see everything from a thriller point of view and to identify it. West's Runaway music video in my opinion is a re-generation to film, art and music. Runaway contains the ambiguity of the creature with feathers, this jumps into art and that we can produce anything, and then there's the lyrics which is the narrator of the music video film.

The music video film takes inspiration from a wide range of forms, from artists like Picasso and Matisse to inspiration from books such as The Black Swan and the most popular music video film of all time Thriller by Michael Jackson.

Entertainment Weekly's Ken Tucker called it, "a carefully modulated art-film made by a man on a mission."
West carefully takes us through a mission, ironically he is on a mission himself.
The greatest films are ones that involve the audience with the character, a connection, a bond, a lock.

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